Chuck Rocha, our President and Founder, was a Senior Advisor to the Bernie 2016 and Bernie 2020 campaigns. In this role, he built the structure of the operations and developed the overwhelmingly successful strategy behind the 2020 campaign's Latino outreach operation.
The communications methods Chuck developed and executed transformed the way political campaigns message to and interact with the Latino community across the United States.
You can read all about Chuck's strategy in his debut memoir, Tío Bernie, which tells the story of the Latinos who worked and volunteered for the campaign. This book has everything you need to know about how Senator Sanders won over 70% of the Latino vote in the Nevada caucuses.