Planned Parenthood wanted to ensure that voters in Illinois had all necessary information to vote by mail during a pandemic era. We created an animation video that informed people about processes and deadlines. We served the ad to a group of  people who were most likely to be receptive to a message of reproductive freedom for all. The video aired on facebook and web advertisements in an effort to cover as many bases as possible.  Our video was different from other videos with similar information. It was engaging and appealing to the eye which allowed us to cut through the noise and reach voters.