Luis joined Solidarity Strategies in 2015 as the Creative Director and has since become a Partner. He leads the in-house design team to create content that is appealing, creative and effective. Luis has worked with various organizations and political campaigns. His work includes billboards for the
Bernie 2020 campaign, digital ads for UnidosUS, mail pieces for candidates running for all levels of elected office. Luis’s approach consists of innovative and effective ways to communicate with all constituencies.

Luis took a leave of absence from the firm in 2019 to work on the Bernie 2020 presidential campaign. As the National Paid Media Director, Luis was responsible for the placement and design of all newspapers, radio, television and digital ads, with a focus on the Latino community. Luis played a central role in what has been acknowledged as the most successful political
outreach campaign to Latino voters in modern political history.