Hilda grew up on both sides of the Tijuana-San Diego border, and comes to Solidarity Strategies with a decade of experience in digital and traditional media. Her focus is on reaching and engaging Latino communities through cultural insights and storytelling.  

She has written and developed award-winning political and advocacy campaigns for Priorities USA, Senate Majority PAC, Human Rights Campaign, Somos Votantes, and Special Olympics, as well as public health campaigns for government agencies like the California Department of Public Health, Los Angeles County Department of Public Health, and the Illinois Department of Human Services.

During the 2022 and 2024 election cycles, Hilda led the creative development of Priorities USA’s multi-million dollar bilingual digital programs to move and persuade Latino voters in key battleground states.